LeadSparx › CRM for channel partners
The CRM for real estate channel partners
A channel partner’s business is different from a builder’s: you sell many builders’ projects, compete with other partners for the same buyer, and only get paid when the builder releases your commission. Generic CRMs don’t understand that. LeadSparx was built around it.
Many builders, many projects, one pipeline
- Keep every builder and project — price range, configurations, RERA, possession — in one catalogue.
- Set each project’s brokerage rate and per-flat executive bonus once; every booking uses it automatically.
- Schedule site visits across different builders for the same buyer on the same day.
- Share a project page with buyers on WhatsApp, with a call-back form that drops enquiries into your pipeline.
Win the buyer before another partner does
Buyers enquire with several channel partners at once. The firm that calls first, sends the brochure first and books the visit first usually wins. LeadSparx assigns every new lead instantly, alerts the agent with a push notification, and escalates any lead that isn’t contacted within your response time.
Protect attribution inside your own team
- Every transfer is logged with who moved the lead, to whom, and why.
- The previous agent keeps read-only visibility after a transfer.
- Booked leads are locked so commission attribution can’t be changed later.
- Executive bonuses are logged automatically for the agent who booked the flat.
Track the money builders owe you
Commission is a channel partner’s revenue, so LeadSparx treats it as a first-class record: calculated on booking, invoiced with GST, TDS deducted correctly, part-payments recorded with cheque or UTR reference, and overdue amounts flagged on the owner dashboard.
Run the whole firm, not just the leads
- Owner, co-owner, team lead, agent and telecaller roles.
- Leaderboard and response-time accountability for every agent.
- HR, attendance, leave and payroll.
- Audit log of exports, staff changes, payments and invoices.
Frequently asked questions
Why do channel partners need a different CRM?
Because they sell multiple builders’ projects and earn commission from the builder, not the buyer. A channel partner CRM needs builder and project catalogues, site-visit scheduling across builders, booking capture and commission tracking — which generic sales CRMs don’t have.
Can I manage multiple builders and projects?
Yes. Add any number of builders and projects, each with its own brokerage rate, executive bonus and details, and see bookings and commission per builder.
Can co-owners or partners both have full access?
Yes. An owner can invite a co-owner with the same full access to money, staff and settings.
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