Real estate lead management software built for Indian channel partners

Why brokers lose leads (and money)

Most broker firms run on WhatsApp groups and Excel. Leads sit unanswered while agents are busy, two agents call the same buyer, nobody knows which ad produced the booking, and the builder’s commission is chased from memory. Every one of those gaps costs a deal.

• Slow first response — a buyer who enquires on three projects talks to whoever calls first.
• Duplicate and lost leads across portals, ads and spreadsheets.
• No accountability: you can’t see which agent followed up, and when.
• No idea which campaign or portal actually produces bookings.
• Commission and part-payments tracked on paper.

Capture every lead automatically

• Facebook and Instagram Lead Ads: connect your Page once and every instant-form lead lands in LeadSparx within seconds.
• Google Lead Forms, your website enquiry form, project pages and QR codes post straight into the pipeline.
• 99acres, MagicBricks and Housing.com: upload the portal’s CSV export; duplicates are removed automatically.
• Walk-ins, phone calls and referrals in two taps from the mobile app.
• One buyer, one record — repeat enquiries are matched by phone number, not duplicated.

Assign and follow up in seconds

• Round-robin or rule-based auto-assignment by source, project or budget.
• Speed-to-lead SLA: if a lead isn’t contacted in time, it is escalated or returned to the pool.
• Instant push notification to the assigned agent, with sound.
• One-tap WhatsApp and call from the lead, with ready message templates.
• A full timeline of every call, note, stage change and transfer.

Track site visits through to booking

• A clear pipeline: New → Contacted → Qualified → Site visit → Negotiation → Booked.
• Schedule site visits with project, date and time; multiple builders on the same day.
• Capture the booking with agreement value and unit number — LeadSparx calculates the commission from the builder’s terms.
• Transfers keep the previous agent informed (read-only), and booked leads are locked to protect attribution.

Know what every rupee of ad spend earns

Tag each ad as a campaign and LeadSparx attributes leads, site visits and bookings to it automatically. Enter your ad spend and see cost per lead, cost per site visit, cost per booking and return on ad spend — so you stop paying for campaigns that only produce enquiries.

Get paid: builder commission, GST invoices and TDS

When a flat is booked, LeadSparx calculates brokerage from the builder’s flat, slab or milestone terms, adds GST, deducts TDS, raises a sequential GST invoice and tracks every part-payment until the builder has paid in full.

Built for how Indian real estate firms work

• Web app plus Android app for agents in the field.
• Roles for owners, team leads, agents and telecallers; owners alone see money and staff.
• Team leaderboard, HR, attendance and payroll.
• DPDP-ready: do-not-disturb registry, consent records and data erasure.
• Free for the first 6 months.

Frequently asked questions

Related

• CRM for channel partners
• Facebook Lead Ads CRM
• 99acres & MagicBricks leads CRM
• Builder commission tracking
• GST & TDS on brokerage (guide)